Salesforce CEO Cites AI Efficiency as Job Cuts Reduce Workforce by 4,000
Salesforce shares dipped Wednesday after CEO Marc Benioff confirmed the elimination of 4,000 positions—primarily in customer service—citing AI-driven productivity gains. The cloud software giant has slashed its service team from 9,000 to 5,000 employees since implementing automation tools. "I need less heads," Benioff stated bluntly during The Logan Bartlett Show, framing the reductions as inevitable operational evolution rather than dystopian displacement.
The MOVE reflects a broader corporate push to leverage generative AI for cost savings, with Benioff dismissing ethical concerns: "This is reality." While affected workers were reportedly reassigned internally, the cuts underscore mounting tension between technological efficiency and labor stability across industries. Salesforce stock showed muted reaction to the news as markets weigh AI's disruptive potential against its margin-boosting promise.